At TMRE 2011, the largest U.S. market research conference of the year, comedian Cayne Collier of Second City said that when he first encountered the acronym “TMRE” he assumed it was texting slang for “Too Much, Enough Already”. With over 125 presentations spread – at times – across 9 separate tracks, attendees to The Market Research Event could certainly have been forgiven for saying “Too much, enough already!”

Fortunately, if you couldn't attend, lots of us were blogging about what we learned.

Here are our recaps of IIR's TMRE:

• The 3 C's of TMRE: Candidates, Culture & Customers
• The Art of Choosing
• Diane Hessan interviews Stan Sthanunathan of Coca-Cola
• The Role of Culture in Hiring MR Talent
• The Trend Report: Clusters of Innovation
• Innovation: Everything Is Incremental
• Intersection of New Technology and Qualitative Research
• The Predictioneer's Game: Lessons from Dictators
• Rocks, Pebbles, Sand: Building Research Excellence

Also congratulations to the EXPLOR and NGMR award winners: PepsiCo, Sentient Decision, Ipsos Loyalty, InsightExpress, RapLeaf and Dr. Bill MacElroy of Socratic Technologies!

And here are recaps from the incredibly prolific Annie Pettit (@lovestats):

• Statistics Poetry by Geeks and Nerds
• Dude-ology by A&E
• Cross Media Marketing by InsightExpress and Disney
• Sesame Street Multi-Platform Study
• Emotional Connection to Food by Scripps, Food Network
• Better way to Use Segmentation by YUM!, TNS, and Taco Bell
• Leading Through Transformation, Anne Mulcahy
• Art of Choosing by Sheena Iyengar
• Anthropological Use of Mobile Tech by Mimi Ito
• A Discussion with Coca-Cola by Diane Hessan and Stan Sthanunathan
• Emotion Mining by Thomas Snyder
• Beyond Ethnography by Paulette Kish
• 7 Dimensions for Shopper Marketing Success by Pradeep
• I'll Have What She's Having
• Why Bad Behaviour is Good Politics
• Clusters of Innovation by Jeremy Gutsche
• The Wonder behind Disney's Websites by Jacque Skinner
• New Culture for Comedy Central by Chanon Cook
• Guiding Comedy Content Decisions by MTV, Comedy Central
• Lower Income Shoppers at Safeway by John Wright
• Global Consumer by Dan Salzman
• Unleashing your capacity to innovate by Andrew Pek