Of the 1,427 unique links shared on the #MRX community in the past two weeks, here are some of the stories that were most retweeted.

Social Media and MR

• How Should Social Media Be Used in Market Research?  Michaela  Mora of Relevant Insights examines the accuracy, representativeness and applications of social media market research.
• How Authentic Are We Online?  Edward Appleton examines some of the reasons consumers are more authentic and more calculating in their online activity, prompting interesting comments from Annie Petit, Tom Ewing and others.

Gamification and MR

• Gamification 101 — From Theory to Practice  Writing for Quirks, Jon Puleston of GMI provided a detailed introduction to his research on research into transforming survey questions by gamifying them. If you’ve yet to hear Jon present, this is a must-read.
• Taking MR to the Next Level  Brian Tarran of Research interviews Rajat Paharia, founder of gamification firm Bunchball, on how other industries are gamifying systems — and the lessons that research can learn from that.

Impact on the MR Occupation

• Five Emerging Roles That Are Changing the Face of Market Research  Job Muscroft of Face profiles five emerging roles within MRX agencies: the technologist, the community manager, social media researcher, co-creation consultants and Big Data scientists.
• Riding the Change Wave  Lenny Murphy of the GreenBook Blog shared his keynote presentation at Net Gain 6.0.