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“Agencies now have a way to move from the wide end of the innovation funnel to the narrow end without short-cuts in consumer-vetted exploration. Without Affinnova’s algorithms, we would have tested only a handful of concepts. That leaves a lot of creativity unexplored...in our case, nearly 1.4 million possibilities.”
— Melissa Mizer, President, Sprout Strategies
“As the oldest continuously produced abbey beer, Grimbergen is a unique asset. Affinnova helped us treat that asset with the care it deserved, finding the best design out of nearly 7,000 that would be true to Grimbergen’s 12th century heritage while appealing to 21st century consumers.”
— Anders Nyberg, Senior International Insights Manager, Carlsberg Breweries A/S
“As we strive for greater global consistency, it’s important that we optimize our innovations with consumers from around the world. Affinnova enables us to rapidly optimize products across markets.”
— Billy Fletcher, Senior Research Manager, The Coca-Cola Company
“When we came to Affinnova, we had a general idea for our new product — we knew we wanted to do something different in the category, innovating in the direction of a cough and sore throat product. What we didn’t know was the best product form, packaging and claims out of all of our ideas. We also knew that some directions would require greater investment to achieve, and we wanted to make sure we were investing appropriately.”
— Melissa Robinson, Director of Innovation, Ricola USA
"Exploring our innovations among target consumers in a realistic, online setting is a safe and cost efficient way to understand consumer preferences and intensity of appeal of our innovations. It helps us make informed strategic choices."— Denise Archambault, Ph.D., Consumer Psychologist and President, The Consumer Compass, Inc.
"During these challenging economic times, Sbarro needed a more precise capability to approach our menu pricing. Affinnova has one of the most advanced methodologies and analytics that I have seen in the industry. Their use of forward-looking data to understand how our guests trade in and out of individual menu items based on price changes means we can be surgically precise in how we re-engineer our menu for optimal profit and traffic."— Mark Censoprano, Chief Marketing Officer, Sbarro
“Our challenge was to bring a program to market that leveraged our strengths, but would allow us to broaden our consideration across key segments. By working with Concept Studio, we were able to effectively identify the optimal product and messaging attributes needed to accomplish that goal.”— Tony Perlak, Senior Vice President, Marketing, Nutrisystem
“Affinnova made it possible for us to test a virtually unlimited number of variations of our site content. Thanks to them, we were able to optimize site content, which delivered a significant lift in performance.”— Swami Kumaresan, Senior Vice President and General Manager, Carbonite, Inc.
“Affinnova’s technology provided us tremendous insight and put an analytical framework around a part of the launch process that typically was driven by opinion more than insight. We take pride in building a business that is based on consumer insight and needs-based innovation; Affinnova enabled us to do this in a way we couldn't achieve before.” — Dave Dickinson, Chief Executive Officer, Zeo Inc.
"Working with Affinnova, we gained tremendous category, brand, consumer and pricing insights to help us shape our overall strategy with confidence. We learned how moms segment the category by brands and how they view products in terms of alternatives such as single count vs. multi-pack. We also learned where there were some sources of confusion overall at the shelf. Using Affinnova’s desktop simulator we have been able to do our own ongoing analysis on behalf of our retailer partners as well, and this has helped us to further refine our product."—Senior Category Development Manager, Baby Bottle Manufacturer