Tamara Barber discusses the problems with the classic innovation funnel and how it can choke off the very innovation it is designed to create. She discusses a revolutionary new approach to managing concept development: The Innovation Rocket.

What you'll learn:

• How the classic phase-gate process stifles rather than stimulates innovation
• Where and when to narrow the ideas under consideration
• A new way to think about involving customer input into selecting your best ideas

If you're a product or brand manager, you'll want to understand the most recent thinking into how to foster innovation.