For our clients in wealth management, banking, credit cards, insurance and payment technologies, Affinnova applies its patented marketing optimization process to identify configurations that maximize Share of Wallet and ROI.
Messaging Optimization
Financial products can be inherently challenging. Quite often, they cannot be visually communicated in advertisements and promotions as other more tangible products can. To convey strong value and garner consumer interest, they must use optimal messaging.
Online and Mobile Interface Optimization
Traditional A/B testing of site designs, landing pages, mobile applications and banner ads is incremental and drives real customers through suboptimal designs during testing. When you need to hit the right note from the start of a campaign, you need to launch with optimized online and mobile interfaces.
Pricing Strategy
Whether you are redesigning a rewards program, looking for the right balance between fee and interest rate, planning rebates and discounts or designing rewards programs that give consumers more control over pricing, Affinnova can field discrete-choice exercises that will help you understand the impact of different pricing strategies.
Product Development
Financial services firms are often forced to develop new products and services as regulations change, as customer requirements shift and as new technologies emerge. Affinnova can provide you a thorough understanding of emerging consumer preferences to increase the success of your new product and service development.
Service Portfolio Optimization
As the financial services industry responds to the ongoing pressures of a global economy in turmoil, firms must balance what customers and regulators expect with a business model that promotes each firm’s long-term health. This requires finding the right mix of new and old services in order to optimize the overall service portfolio.
Other Applications
Affinnova’s IDDEA evolutionary algorithm is perfect for optimizing the complex marketing content required by financial services.
