The Affinnova innovation platform is a dedicated software system designed to implement the concept optimization process. The platform is made of three key systems:

• Affinnova Concept Studio is an online concept collaboration application that supports divergent collaboration, reaching out to a team for a wide net for ideas, in order to make sure that breakthrough ideas are included.
• Affinnova IDDEA provides evolutionary optimization, a unique technology for finding the top concepts from large sets of considered ideas.
• Affinnova 2D Measurement produces active benchmarking, comparing top concepts to products, advertisements and packages in market today.

Affinnova IDDEA II offers IDDEA and 2D Measurement on an even faster timeline.

Additional offerings include Affinnova Price Advantage and Affinnova Discrete Choice.