As Hewlett Packard recently discovered with its TouchPad tablet computer, the right price can transform a product facing little demand to a product facing incredible demand. Price optimization can be key to the success of new innovations. 

Consumers don’t make pricing decisions in a vacuum, but are constantly comparing prices to both direct and indirect competition. Well-designed pricing research presents consumers with pricing choices analogous to that faced in the market. This produces results with the greatest relevance to actual market conditions.

What makes Affinnova Price Advantage unique?